Thanksgiving is a time for family, gratitude, and tradition. In Michigan, one lucky child has the opportunity to become a part of a time-honored tradition and create unforgettable memories, thanks to the #MIKidsCan Turkey Day VIP Sweepstakes, brought to you by Blue Cross Blue Shield of Michigan and the Detroit Lions. This exciting event promises to make this Thanksgiving Day an extraordinary experience for one young Michigander and their family.
The sweepstakes, open from now until November 10, 2023, invites children in grades first through tenth to enter. The grand prize is a once-in-a-lifetime experience, offering the winner and their parents or guardians a chance to be part of the Thanksgiving Day festivities in Detroit. The lucky recipient will be featured prominently in two cherished Thanksgiving traditions: America’s Thanksgiving Parade® presented by Gardner White and the Detroit Lions’ 84th annual Thanksgiving Day game at Ford Field.
To enter the sweepstakes, participants are asked to share how they plan to stay active for at least 60 minutes on Thanksgiving Day, promoting a healthy and active lifestyle. Eligible children and their families can submit their entries at www.DetroitLions.com/TurkeyDayVIP. This initiative not only aims to create memorable experiences but also aligns with Blue Cross Blue Shield of Michigan’s ongoing commitment to children’s physical fitness and good nutrition through its #MIKidsCan campaign and their partnership with the Detroit Lions’ Play 60 program.
Andrew Hetzel, Vice President of Corporate Communications at Blue Cross Blue Shield of Michigan, emphasized the significance of this unique opportunity: “The Turkey Day VIP Sweepstakes unites two beloved Thanksgiving Day traditions for one lucky winner: America’s Thanksgiving Day Parade and the Detroit Lions Annual Thanksgiving Day game. It’s important for Michigan kids to celebrate healthy lifestyles, and we’re appreciative of our longstanding partnership with the Lions that makes that possible. The impact of the #MIKidsCan program continues—encouraging children to maintain an active healthy lifestyle with good nutrition and exercise habits.”
The grand prize package includes the following:
- Participation for the winner and their parents on the Blue Cross Blue Shield of Michigan parade float, with the honor of carrying the Detroit Lions Thanksgiving Day commemorative game ball.
- A custom jersey to mark the occasion.
- A commemorative football, serving as a lasting memento of the experience.
- Participation in the fan tunnel experience before the Thanksgiving Day game, getting up close and personal with the players.
- Special seating along the parade route for the winner’s guests in the BCBSM Blue Zone, ensuring a prime view of the parade.
- Ten club level seats at Ford Field to watch the Thanksgiving Day game in style.
- A complete Thanksgiving dinner for all ten guests, allowing the winning family to celebrate both on and off the field.
Emily Griffin, Senior Vice President of Marketing and Brand at the Detroit Lions, expressed the team’s excitement for this year’s celebration: “Our Detroit Lions Thanksgiving Day Classic is always a truly special day in Detroit and this year maybe more than ever. With our season-long celebration of the Lions 90th Season, and excitement building around our team each week, we are so proud to partner with Blue Cross Blue Shield of Michigan on the #MIKidsCan Turkey Day VIP Sweepstakes for another year, and to welcome some of our youngest fans to this great tradition.”
Blue Cross Blue Shield of Michigan has a long history of supporting children’s health and wellness initiatives throughout the state. Over the last 19 years, they have provided over $10 million to help Michigan schools reach more than 538,000 children with sustainable programs that emphasize daily activity and healthy food choices. Their commitment to improving childhood health aligns perfectly with the values of the #MIKidsCan campaign.
This Thanksgiving, one fortunate Michigan child will have the chance to make lifelong memories and be part of two iconic traditions. It’s an experience that not only celebrates the holiday but also encourages children to lead active, healthy lives. To learn more about the sweepstakes or Blue Cross Blue Shield of Michigan’s efforts to improve childhood health, visit AHealthierMichigan.org/MIKidsCan or follow #MIKidsCan on Twitter. This Thanksgiving, Michigan kids can not only give thanks but also give back to their health and community.
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