The nation’s Vice President and the presumptive Democratic nominee for President Kamala Harris has tapped one of Detroit’s most iconic brands to create a secondary tagline and a line of merchandise for her national campaign.
Tommey Walker, founder and owner of Detroit Vs. Everybody, told Michigan Chronicle that he spoke with Harris for President campaign officials, and they wanted to create a unique take on the iconic “Detroit Vs. Everybody” slogan that has been adopted around the world.
Together, they decided on “Kamala For Everybody,” a take on the fact that Harris is pushing an agenda that will benefit all Americans, regardless of their political affiliation.
The partnership was silently unveiled during Harris’ Detroit rally Wednesday afternoon, Aug. 7, at an airplane hangar near the Detroit Metro Airport, where thousands of people poured into the space to welcome Harris, her running mate Tim Walz, and several elected officials.
“This is a huge moment for the culture. The first African American woman running for President of the United States is making history,” said Walker.
“No matter what party you support, this is something to be proud of. We’re lucky to witness and be part of this amazing chapter in history.”
Representatives for Harris’ campaign showed up to her donning the new t-shirts, which were created in the same blueprint as the traditional DVE design.
The partnership between the Harris campaign and this iconic Detroit brand underscores her team’s commitment to Michigan, especially unveiling the partnership during her much-anticipated Detroit visit.
Additional details of the partnership were not yet available, but officials with the campaign said “there’s probably more to come,” when asked how the partnership could continue to develop throughout the rest of Harris’ campaigning leading up to the November election.
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