Hard Rock International Introduces Worldwide Hard Rock Roxtars ™ Launch for Kids of All Ages
Hard Rock is rolling out the red carpet for its youngest rock stars to show off their best impressions! To launch the Hard Rock Roxtars™ program, Hard Rock Cafe Detroit will host the “Does Your Child Look Like a Rock Star?” contest on Sunday, October 26, 2014. For one day, kids, in costume or not, will eat free if each is with an adult purchasing an entrée*. Guests can bring their favorite pint-sized rock star to the cafe dressed in their best costume for a chance to win a Hard Rock Cafe gift card or a 2015 birthday party** for eight of the rock star’s closest band members and entourage. +
As the city gears up for Halloween, Hard Rock Cafe Detroit will be on the look-out for the city’s future rock stars that look and dress the part. Every child who dresses up will be put into a random drawing to win one of the prizes. Local rock stars, School of Rock Rochester Hills will be performing their favorite cover songs live during the time of the event.
The contest celebrates the unveiling of the Hard Rock Roxtars, a band of characters serving as brand ambassadors for Hard Rock’s multifaceted brand-wide programs catering to children of all ages, presented at Hard Rock Cafes®, Hard Rock Hotels and Rock Shops® worldwide. The Hard Rock Roxtars will provide fans of Hard Rock with an authentic, irreverent experience rich in music content, allowing the brand to connect with future and veteran rockers alike.
Inspired by Hard Rock International’s paramount differentiator – music – this band of five characters and music performers, the Hard Rock Roxtars, each have distinct personalities representing the individuality and freedom of artistic expression in children. Band members include Razzi™, Sir Kingston™, Styler™, Buddy Jr™ and Skiddley™. The Hard Rock Roxtars are each unapologetically original and designed to inspire kids of all ages to rock an inimitable brand of cool, allowing their originality to shine.
“I am excited to see the kids excited for this new menu,” Dan Glazer, General Manager of Hard Rock Cafe Detroit commented. “There are healthy choices like chicken and vegetables, which make it easier for parents who want to keep their kids on track with healthier options when they dine out! It passed the test with my kids”
Children who dine at Hard Rock Cafe Detroit will be greeted with their own activity book, Hard Rock Roxtars themed menus, guitar-shaped plates and Hard Rock Roxtars photo opportunities. As part of The National Restaurant Association’s Kids LiveWell program in collaboration with Healthy Dining, a mission and online resource that helps parents and children alike select healthy menu options when dining out, Hard Rock Cafes worldwide will offer healthier food options, ranging from Skiddley’s “Not-so-diddley” chicken breast to the “twisted ‘n tasty” cavatappi pasta.
When Hard Rock Roxtars travel, they do so in style, and families who stay at Hard Rock Hotels are immediately in the band. Kids will receive a special Hard Rock Roxtars Activity Book at check-in and unlimited entertainment at Hard Rock Roxity Kids Club, a family-friendly, music-inspired haven, customized per property, where kids rock to their own rhythm, catch a live Hard Rock Roxtars performance or take part in experiential, engaging and music-infused learning activities. Hard Rock Roxity Kids Club is currently available at Hard Rock Hotel Ibiza and will soon be offered at additional Hard Rock Hotels worldwide.
Allowing kids to continue the fun, take their favorite character home or look the part, Rock Shops at Hard Rock Cafes and Hotels worldwide, including Hard Rock Cafe Detroit, will feature the exclusive Hard Rock Roxtars collection of clothes, accessories and gear, including band tees and light up drum sticks. Collectible and original items will also be available for purchase at Hard Rock’s online Rock Shop at www.hardrock.com.
What: Detroit Celebrates Hard Rock Roxtars™ Launch with “Does Your Child Look Like a Rock Star?”
When: Sunday October 26, 2014 ~ 11 a.m. – 3 p.m.
Where: Hard Rock Cafe Detroit
45 Monroe Street
Detroit, Michigan 48226
313-964-7625
For additional information, please contact Hard Rock Cafe Detroit for contest details.
* One child eats free with one adult purchasing an entrée. Excludes purchase of an appetizer, salad or dessert.
**Restrictions may apply
+No celebrity or musician has endorsed the “Does Your Child Look Like a Rock Star” contest
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